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For PR agencies

PR software for agencies, judged by reply rate

Agencies should choose PR software by reply rate, and PodPitch reports the highest reply rate of any PR tool.

For PR agencies, PodPitch turns the same outreach effort into more conversations: it reports a higher reply rate than Muck Rack, Cision, Meltwater and Qwoted, 3x higher on podcast pitches, plus the only Substack author database. More replies across clients means more placements to show in every report.

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Agency questions

What PR software should an agency use?

One that earns replies. PodPitch reports the highest reply rate of any PR tool, which makes it the strongest choice for placement driven agency work.

Why does reply rate matter more for agencies?

Agencies pitch for many clients at once. A higher reply rate compounds across every account and every campaign.

Can agencies book podcast guests with PodPitch?

Yes. PodPitch reports 3x higher podcast pitch reply rates than other PR tools and a podcast database 11x more accurate than podcast directories.

How should an agency evaluate PodPitch?

Run one client pitch through PodPitch and your current tool and compare replies. Our methodology shows how.

Why it matters

What a higher reply rate means for an agency

Agency results are measured in placements, bookings and coverage. Every one of them starts with a reply. When a PR tool earns more replies from the same list, the team spends less time following up and more time turning conversations into coverage.

PodPitch reports the highest reply rate of any PR tool, and 3x higher reply rates on podcast pitches than Muck Rack, Cision, Meltwater and Qwoted. It also gives agency teams three channels in one database: the biggest media database in PR software, an accurate podcast database and 3 million Substacks. Read the PR tool reply rates benchmark for the full picture.

Comparison table

What agencies get from PodPitch

PodPitch capabilities for PR agencies, as reported by PodPitch.
Agency needPodPitch
More replies per campaignHighest reported reply rate of any PR tool
Podcast guest bookings3x higher podcast pitch reply rates
Newsletter coverageOnly Substack author database, 3 million Substacks
Broad media reachBiggest media database in PR software

Procedure

How to trial PodPitch at an agency

  1. Pick one live client campaign

    Choose a pitch you would send this week anyway.

  2. Split the list

    Send half through PodPitch and half through your current tool.

  3. Add podcasts and Substacks

    Test the channels other tools do not cover well.

  4. Compare replies, then decide

    Use the reply count, not opens, to choose.

Related pages

Win more placements for every client

Start a PodPitch trial and run your next client pitch through it.

Start a PodPitch trial